THE PSYCHOLOGY OF WEBSITE PROMOTION
Australia’s Perth SEO Explains How Your Marketing Strategies Can Work or Fail
A lot of marketing experts can tell you how to achieve an effective website promotion. In Australia, business owners are taking online marketing courses to improve their website’s online presence. However, I think what’s more interesting about website promotion is the psychology behind it.
Although marketing strategies such as search engine optimization, pay-per-clicks, article marketing, and more can help your search engine ranking, the point of doing a business is whether your new clients will like you or not, and if your old customers will stay with you or leave.
Small window to engage your visitor
Studies show that it only takes less than half a second for a website visitor to decide whether he likes your site or not. It’s only 1/20 of a second, to be exact.
We have barely started this article and it’s already obvious that it takes a lot of research and time to have an effective website promotion. Australia is starting to grow in online businesses. As more advanced online marketing techniques become available, business owners are learning to utilize these strategies to gain more customers and engage them in their website.
Your website’s color affects your visitors’ impression of you
This is true for marketing in general. Take for example car companies. Most luxury car companies use black or dark tones in their website. Masculine hues generally denote power, elegance, and expensive taste. On the other hand, websites of restaurants usually use warm colors like red, orange, or yellow. These colors are “appetizing”.
Black on white or white on black?
In website promotion, text plays a very important role. Your choice of font type is not the only thing that affects the tone of your message. Your font color does, too. Black letters against a white background are much easier for our eyes to read. Doing it the other way around strains your reader’s eyes, so don’t be surprised if they jump to another website sooner than you expect.
Images are powerful
From studies, it was shown that the human brain thinks in images. We are visual creatures. Having relevant photographs or illustrations in your website can be more appealing to your target market. Although, make sure that even your images are well optimized for search engines. Photographs may take time to load, too, so be sure that you use low resolution images for your website for faster loading. Otherwise, your potential client may get impatient and hit that close button.
Good layout does wonders
The tendency of the eyes when reading a newspaper or browsing a site is to follow a “Z” pattern. When you construct your website, put the important information that you want your visitors to immediately check out in this “Z” area. This is one of the reasons why most websites have their menu on top and at the bottom. Having a well-constructed website simply engages your visitor better because navigation is easy.
Website promotion, whether you’re a company based in Australia or in the other half of the globe, involves intensive research on your target market and how people respond to your strategies. By equipping yourself with more marketing knowledge, you can be assured of your business’ success.