WEBSITE ADVERTISING: WHAT ANNOYS YOUR MARKET
Website advertising has become one of the priorities of business owners. With almost 7 billion internet users in the entire world, entrepreneurs hire online advertising professionals to market their business. After all, it doesn’t take a genius to figure out that the more exposure you get online, the more sales your business gets.
What is website advertising?
Because more people today use the internet to find a business, almost every company, from small scale to multi-nationals, build their website. It is simply more convenient on the part of their target market and practical for the company. Website advertising is promoting your business’ website so that it shows up on the first page of search engines like Google.
Why bother being on the first page of Google? Well, during the yellow pages’ era, having a company that starts with “A” gives you more chances of getting customers. Because businesses in directories are arranged alphabetically, most customers call the first several companies they see, which are listed under “A”. Sometimes, businesses buy a bigger space in yellow pages so their company could catch the attention of their prospective clients.
When you perform a search in Google, the results generated are not in alphabetical order. Search engines give you web pages that they think are most relevant to your search. They display the results from the most valuable down to the least relevant web page. Because of these, business owners turn to website advertising to promote their business.
Thou shall advertise but not annoy
Promoting your business entails a lot of technical skills in the internet and marketing psychology. Doing it perfectly increases your website’s traffic and in effect increases your sales. But take one wrong website advertising step, and you end up annoying prospective clients, even lose the ones you already have. So what marketing “strategies” annoy people?
Pop-ups
You don’t want to disturb your potential customers when they’re browsing the net. Ads that pop-up in front of their current window are reported to be ignored and just end up being closed. That’s wasted effort in designing that ad, money down the drain, and customer lost.
Tricky ads
Ads that disguise as an “urgent message”, designed to look like a message from your own computer are an example of a tricky ad. Some ads also take the form of a social networking site, causing you to click it absent-mindedly, thinking that it actually is a message sent by a friend. Well, think of it this way. Anything or anybody that tricks you into doing something is annoying.
Sounds or videos that play automatically
Everybody wants to have a choice. That includes choosing to play your video or not. An advertisement that suddenly plays its sound not only annoys your potential customer, but also the people around that customer.
Various website advertising strategies are now available for business owners. From free advertisements, pay-per-clicks, and search engine optimization, skilled and professional online advertising agencies will do what is best to get your business on the first page of search engines. Most importantly, they will ensure annoying-free advertisements.