SEO IN WESTERN AUSTRALIA: THE GROWING INTERNET MARKET
Promoting your business online means you become acquainted with the term “SEO”. Western Australia is one of the rapidly advancing business districts in the entire country. With more people in the state putting up their business and utilizing the internet to promote it, SEO companies are also keeping up with the demand for online marketing experts.
The Australian mainland is composed of these states – Western Australia, Victoria, Tasmania, South Australia, Queensland, and New South Wales. Of these, Western Australia has the largest land area and comes in fourth in population.
Perth, the state capital of Western Australia, is known as the “City of Lights”. It has also made The Economist’s list of the World’s Most Livable Cities in 2010. Perth is one of the business districts in Australia, which has grown tremendously over the years.
The growing internet market
SEO companies have found their way home in Western Australia. The country has more than 17 million internet users, which is about 80% of the entire population. According to Australia Bureau of Statistics (ABS), nearly 700,000 people in Western Australia have internet access. Majority of those who moved in the state did because of work opportunities.
According to the publication released by the Department of Commerce, Government of Western Australia, almost 90,000 work in the professional, scientific, and technical services. This industry includes computer-related jobs. In a separate statistics information by the government, 70% of the small businesses operated from home with the internet playing a huge role in their business.
Searching “SEO Western Australia” in Google generates more than 6 million results filtered by location. There are more than 18,000 local monthly searches and almost 400,000 global monthly searches for SEO companies. With the kind of demand that business owners in the country have for online marketing experts, it is no surprise that SEO in Western Australia has almost become a business staple.
How SEO helps businesses
Search engine optimization or SEO is a technique used by online marketing consultants to increase your website’s visibility on the internet. It further has different tools and methods that are used to market your business.
Optimizing your business website for search engines like Google has been proven to help increase sales. First, it raises your business’ popularity by creating a buzz. This can happen through shared posts in social networking sites like Facebook, for example.
Second, this activity and popularity are then picked up by search engines. Such activities may mean that your website is considered valuable by internet users. Because search engines provide search results that they think are most relevant to the internet users, having valuable content and popular online presence leads you to the top results.
Being on the first page of Google, for example, means that your business has more chances of getting visitors. From studies, internet users mostly stick on the first page of search engines. They check out the websites on the first page and rarely click on the succeeding pages.
When your business has more visitors, needless to say, you have more possibilities for sales. All these activities are made possible by SEO, which businesses in Western Australia have learned to embrace.