“Keyword research is one of the most important, valuable, and high return activities in the search marketing field.”
Keyword research is a fundamental part of any web based advertising or marketing. Starting and building a new website without having your right keywords can be a financial suicide.
Companies that fail to do correct Keyword Research before starting their Online Marketing and Search Engine Optimisation (SEO) campaign, risk the chances of wasting much more money and time in the near future.
Still Not Sure What We Are Talking About? – Let Us Please Explain..!
What Is A Keyword?
A keyword is a word or a phrase people type into search engines when they are looking for a product or service. After a person types in the keyword, the search engines lke Google, Yahoo etc present you with the (what they consider as) the best and most relevant websites. Lets look at an example. We are using the keyword: Perth Mechanic
Now see how Google presented you the search results as what they think is most relevant.
What Does This Mean For Your Business?
In order for your website to be seen as the “Best Match” or the “Most Relevant” website, you need to use the same keywords and place them strategically on your website. This step is called “On Page SEO”.
Now, there is nothing to worry, this step is not very complicated and can be done easily.
The second step required to place your website on top of the searches are external link building.
Right vs Wrong Keywords?
Yes, there are right and wrong keywords. For example:
If you choose a non relevant keyword for your website, you may end up getting traffic. However, if you are getting visitors on your website who are not looking for what you have to sell – they will leave your website without enquiring or purchasing anything.
If you choose a generic keyword for your website like “Branding” vs “Branding Perth” there are few problems that may arise.
- The keyword “Branding” is to generic. A person searching for this keyword may be just looking for some information on branding. While the keyword “Branding Perth” or “Branding Company Perth” is more relevant and people searching for such keyword are more qualified in terms of being a prospect.
- A generic keyword like ”Branding” is much harder to rank than “Branding Company Perth”. This can result in longer waiting period to rank and possibly higher SEO/Marketing costs.
Optimising for generic keywords will most certainly bring you traffic to your website. The point we have to think about is: “How many of these visitors are ready to buy your products or services now?’
Choosing the right keywords is PARAMOUNT to an online marketing strategy.
Can I Do My Own Keyword Research?
Yes you can. Anyone can go and do their keyword research. Online you can find allot of tools and websites which will help you to do so. However it is not as simple as that. There is much more to this than just typing a keyword into a program and believing what comes out.
Correct keyword research takes time and understanding where to look, and what to look for. Being able to understand the niche/industry and digging much deeper than the Google Keyword Tool is the key to success.
You also need to analyse what your competition is doing and why they are doing it.
We have found keywords for our clients which are easy to rank for and have increased their traffic many times over. (please read some of the Keyword Research Testimonials below)
Perth SEO Keyword Research Report
When you choose us for your keyword research you will get:
- Keyword Research which digs deep into the industry/niche and finds all relevant keywords
- Competition Analysis which studies your top competition and reveals their strategies
- Top 20 keywords for your industry/niche
- 30 min phone consultation if you wish to discuss your keywords or further actions
Happy Customers Say:After purchasing our report Alem provided us with keywords we never thought of before. At first I was sceptical. I was not sure if these keywords would bring in any traffic. Then i checked with google keyword tool and found that 10 of these keywords would increase our traffic by 400% if we ranked for the terms. We decided to give Perth Seo a chance and hired them to optimise for the first 10 keywords. Alem told us that these keywords are relatively easy to rank and the cost would be minimal. Three weeks later we were on top of google for 9 keywords and on page two for one of them. The 10th keyword ranked onpage one two weeks later. And I was correct it increased our traffic from around 700 visitors per month to over 3500 visitors. Now we are optimising for the other 10 keywords. Service highly recommended.
Sylvia Brown, Perth
Great report. I didn’t even realise how much I was missing on. I must say I don’t really understand the traffic business. But since I ordered the report and got Alem do work on our rankings our enquiries have gone through the roof. I could not keep up with he work and had to expand our business. Now we have 13 staff including me. Before it was me and three more. Thank you.
Barry S, Melbourne
I do my own SEO for my accounting business. I tried working with SEO companies but did not get much in return. I struggled with finding the right keywords and after meeting Alem at an event I decided to order the keyword report. I was quite suppressed to see how many more potential customers Alem found for me. Most of these keywords had decent volume traffic and almost no competition. I was so impressed that since then I don’t do my own SEO anymore and have passed it on to Alem.
Hi Alem. Happy to provide you with a testimonial. We ordered the keyword report a while back when we were rebuilding our website. We actually ordered 7 different reports at the same time, just to make sure we do it right. One of the reports stood out. It was from Perth SEO. The report was not filled with keywords like the others, but with keywords that stood out. None of the other 6 reports had these keywords. They were all _______ related. Covering where I never thought there would be any traffic. I think the difference was that the report was created after a good research and not just a quick money making exercise. Having local knowledge in Australia made his report as successful as it was. his was reason enough for us to let our original SEO ompany go and employ Perth SEO to look after our websites.
Sanders Family , Melbourne