SEO EXPERT AUSTRALIA: THE PERTH-SEO EXPERT TIPS FOR BUDDING WEBMASTERS
Perth-SEO is an SEO expert team based in Australia. Because it’s easy to get caught up in the aesthetic part of a website, web designers often forget crucial steps and ingredients in making a website optimized for search engines. Here, Perth-SEO shares some pointers, which many starting web designers usually miss when constructing a website for a client.
Design for the two C’s – Customers and Crawlers
Your ultimate visitors are your customers. However, to get these people to even drop by your website, you need to show up on the first page of search engines like Google. For this to happen, you also need to design your website with search engine crawlers in mind – just the way an SEO expert would.
Think of crawlers as metal detectors. Your website must have “metals” that crawlers (or your “metal detectors”) find valuable. If these metals are in places that are not detectable, then your crawlers will not find you. Just what are these “metals”? These can be your selected keywords, tags, headings, and just about everything else you need or use to construct your website.
Clear path for search engines
Search engines are organized “machines”. Constructing a website that is well-arranged, with the proper parts in place, makes it very easy for crawlers to find and navigate your website. Use the right tags like h1, h2, etcetera all throughout your website. Including a site map or index page also makes your site search engine-friendly.
Use keywords properly
Research, research, and research. You can use sites like the Google Keyword Tool to check the ranking of keywords. However, aside from that, think about how your target visitors would search for you. What keywords are they most likely to type? An SEO expert with a client targeting Australia-based market would look into their culture, their spending habits, and the way they search online.
It may be very tempting to just put all the keywords that get the most searches online, but if these are not at all relevant to what your website is all about, you will only get penalized. Also, do not even think about hiding your texts, for example, by putting them in white font. Although your readers can’t see them, crawlers surely can. This gets you penalized, too.
Meta tags and Alt tags
Whatever description you put in your meta tags are the very words internet users will see when search engines pull up search results. These are placed in the header, after the title tag. If you put the right and clear description of the webpage here, the more chances that an internet user will click your link in the search results. Otherwise, your target market will simply jump into the next result.
Search engine crawlers do not recognize texts included in images or videos or other type of media you include in your website. Remember to place alt tags in your images or videos.
Australia has more SEO experts today, which help many small to large-scale businesses with their online presence. If you wish to be hands-on in improving your online visibility, you can check out Perth-SEO’s training packages. The company’s SEO expert would be happy to help your Australia-based business have better search engine ranking.