SHOULD YOU TRUST YOUR SEO COMPANY? – AUSTRALIAN BUSINESS OWNERS ARE GETTING WISER
When choosing a marketing consultant out of the hundreds, maybe even thousands that show up in search engines, the first logical step may be to eliminate every bad SEO company. Australia is making its way to the World Wide Web by have more businesses involved in digital marketing, who are hiring experts to do the job for them.
Pulling out the weeds
Promises overnight success
If it’s too good to be true, it probably is. A classic, yet very true cliché. An SEO company that tells you your website will be on the first page of Google in 24 hours should not be trusted. Every professional marketing expert knows that search engine optimization involves various steps, which takes time.
Black hat marketing
Black hat marketing in simple terms is cheating. While there are several ways to improve your online presence, some SEO companies choose to ignore search engine guidelines. Keyword stuffing, doorway pages, and hiding texts are just some of the black hat SEO techniques. These unethical practices can harm your business’ reputation. Search engines can penalize you.
Rankings vs. conversions
The true test of successful marketing is conversion. It doesn’t really matter if your SEO company ranked you high in Australia’s Google. You can get a higher ranking through black hat SEO techniques. However, because this also means that your website is poorly constructed, your visitors won’t be engaged to your website. Your page one experience will be short-lived and you can even be negatively flagged. If your website’s traffic is not making any sales, what’s the use of having a good search engine ranking?
They do not ask you questions
A business’ background and goal are very important in determining the marketing techniques that need to be utilized next. To market your business well, many factors need to be considered. Some of these are the marketing strategies you’ve previously tried, your website’s current online presence, and your target market. An SEO company who do not ask you any questions about your business is either that good or just taking you for a ride. Most likely, it’s the latter.
Uses highfaluting internet marketing terms
If you do not know anything about internet marketing, looking for a trustworthy consultant may be extra tricky. It always pays to have some knowledge in online marketing. Australia has numerous companies that offer trainings in such area. When an SEO company you’re eyeing uses a lot of technical and foreign terms, and doesn’t even bother explaining them to you, scratch it off your list and move on to the next.
As a client, you need to know and understand the techniques they will be using to help your business. Although they are not required to spend months with you just acquainting you with the terms, they should be able to explain to you these techniques in layman’s terms.
Nobody said it’s easy scouting a reliable SEO company. Australia based marketing consultant, Perth SEO, will brainstorm with you your business needs. Because consultation is free, you don’t need to worry about having to make up your mind on the spot. Perth SEO has been in the business for 7 years with over 400 satisfied clients.