SEO TECHNIQUE: YOUR BLOG CAN INCREASE YOUR BUSINESS’ ONLINE POPULARITY IN AUSTRALIA
Increasing your website’s online visibility requires search engine optimization or SEO. Blog writing or blogging is one of the techniques that SEO experts in Australia and other countries use to improve a website’s ranking in search engines.
In the world, Universal McCann reports that 77% of internet users read blogs. More than 60% say that they blog to get more income. Almost 60% of bloggers have become somewhat famous in their field because of blogging. In Australia, it is estimated that almost half of the internet users in the country blog.
Increased product knowledge equals increased word-of-mouth
When you receive a flyer about a product, you do not entirely see all the details you want to know about it. It simply gives you the highlights and maybe some of the “frequently asked questions”. On the internet, your business website features your products or services and probably a little more description. However, because you want to engage your visitors, you do not want to bore them with every bit of micro details.
You can give any additional detail about your product that you want to tell your target market by having a blog. SEO keywords will definitely find room in your entry, and will therefore help rank your page better. The more people know about your product, the more chances that people will spread the word.
Valuable information means higher ranking
Creating a blog as an SEO technique, with of course valuable information, makes your website valuable to both search engines and your target market. For example, you are selling running shoes in Australia. You can write about topics like running tips; marathon preparations; and running in different conditions and cities like Sydney, Melbourne, or Perth.
These various topics let you use popular keywords that your target market uses when searching online for businesses that offer products similar to yours. Most importantly, these articles are the kind of information that your target market would consider relevant to their needs. If internet users feel that what you have in your site is important, then search engines will rank you higher.
Increased popularity results to better online visibility
One way to boost your popularity online is when people share your blog entry. When you have a button on your site that allows your visitor to conveniently share your entry in their social networking sites, your popularity dramatically grows.
Keep in mind that social networking sites like Facebook are viral in nature. Facebook says that an active member has an average of 130 friends. If one member shares your post, more than a hundred people will actually be aware of your existence instantly. Imagine if each of these 130 people and each of their friends further share your blog entry.
Once your post gains popularity, search engines pick this activity up and you now have a bigger possibility of getting on the first page of Google. Through further SEO techniques, your blog can get more followers from Australia and other parts of the world.