SOCIAL NETWORKING SITES AS STRATEGY FOR SEO IN AUSTRALIA
SEO in Australia is increasingly becoming a second “language” for business owners and online marketing experts. Out of the many marketing strategies, search engine optimization is one technique, which involves several processes and lots of patience. Technical skills and understanding marketing psychology go hand in hand in trying to make it to the top page of search engines.
Social networking is one of the off-page SEO techniques commonly used. Sites like Facebook, Twitter, and now Google+ are viral in nature. Meaning, the power of “word-of-mouth” is raised to the nth power. Social networking sites have made “thinking aloud” much louder and marketing much more effective.
Facebook Statistics in Australia
In 2010, Australia was reported to have 10 million users in Facebook – a figure that doubled from 2009. On average, Australians spend about half an hour on Facebook. From reports at Nielsen, 90% of Facebook users have a household income ranging from $75,000 to more than $100,000.
With these statistics, it’s not really surprising why online marketers participate in social networking sites. Marketing consultants integrate in social networking sites their SEO techniques in Australia clients because it has a wide reach.
Australia in Twitter
From statistics, over 35% of tweets in the country come from New South Wales. Australia is estimated to have over 2.5 million members of Twitter. Twitter is a micro-blogging site, kind of a simpler version of Facebook. Majority of celebrities have Twitter accounts and use this tool to promote their shows, movies, or record albums, which then shows impressive results.
Because tweeting uses very basic and direct messages, it is simpler for people to “maintain” it. Twitter has also become one of the targets of SEO marketers to promote a website or an ad campaign.
Google+
Although the Google+ fever hasn’t spread across Australia yet, this is becoming the next target of business owners. Google+ is actually more than a social networking site. It features various tools, which internet users can utilize so they can further enjoy their web surfing experience.
At present, the US is the top country using Google+. With the kind of foresight Google has, it would not come as a surprise if the users double in number in just a short time.
Foursquare
It may not be as popular as Facebook since it only has less than 100,000 members from Australia. But internet marketers in the country are starting to become visible in Foursquare, too, to exhaust all possible SEO techniques.
Foursquare is a great way to keep in touch with your target market, at the same time, a fun way to advertise your business. This is especially effective for businesses dealing with clients face-to-face. If you have a shop, for example, checking it in in Foursquare is well, literally putting your business on the map. When other people drop by your shop and put it in Foursquare, you increase your business’ popularity.
Definitely, more online marketing strategies will take form in the coming years. With the statistics we have for social networking sites, using these sites as a technique for SEO in Australia will stay with us for a long while.