CHOOSING THE RIGHT KEYWORDS FOR SEARCH ENGINE MARKETING: AUSTRALIA BASED MARKETING EXPERT TELLS YOU HOW
When you bring your business online, one of your concerns is search engine marketing. Australian businesses have been reported to have increased its presence in the internet in the past few years. Online consumers have grown in number, too. Because of these changes, business owners in the country and all over the world are investing in marketing agencies to handle the promotion of their website.
Improving your website’s page ranking in search engines involves several processes and stages, technical know-how, and a good amount of patience. Perth SEO, an agency based in Australia specializing in search engine marketing, carefully studies your website, as well as your competition’s, to determine the best marketing options for you.
What is Search Engine Marketing?
The goal of Search Engine Marketing (SEM) is to put a website on a higher page ranking in search engines to increase traffic to a website by promoting it through various marketing strategies. This includes Search Engine Optimization (SEO), organic listings, paid listings, and more.
Choosing the Right Keywords
In constructing your website, using the right keywords to be used in your meta tags and web content, for example, plays a very important role. Search engines rank you high according to the relevance and “value” of your website to the searcher’s needs. One of the factors that determine these is the keywords found in your website.
A marketing agency should discuss with you a number of things that they need to promote your business online. A couple of these are your products and services and your target market. These information are useful in search engine marketing. Australian market, for example, requires keywords that are more specific or different from targeting the US market.
Think how your target market thinks
Once you’ve clearly set your target market, put yourself in their shoes. How do they think? What words would they type in that search field if they were looking for your business or other businesses that offer the same services and products as yours?
Manage organic keywords well
Organic or generic keywords do not contain any words specific to your company. For example, “running shoes” is more generic than “Nike shoes”. If your business is just starting up, chances are nobody’s familiar with your products or trademarks yet.
In determining your organic keywords, look back on the previous step you’ve taken: how does your target market think? Avoid keywords that are too general. A mom from Melbourne searching for a party planner for her son’s 1st birthday would most likely use “children’s party planner Melbourne” rather than just “party planner”.
Utilize branded keywords
You can also be very specific in search engine marketing. Australian based companies that are very popular, for example, can use their trademarks or brand names as their keywords. The good thing about branded keywords is that these are specific to your company.
If an existing customer tells his friend about your business, that friend can simply search your company name. If you have constructed your site and utilized your keywords very well, then he could easily find you. That’s one more customer gained.