PERTH SEO’S INTERNET MARKETING TIP: BLOGGING FOR BEGINNERS
In Western Australia, one of the fastest growing business cities is Perth. Internet marketing is just one of the fields that local business owners are starting to take advantage of. With over 17 million internet users in the country, entrepreneurs are surely on the right track with their marketing strategy.
One of the most common ways to get a better exposure for your business online is by blogging. Derived from “web” and “log”, blogs are similar to journals where you can write your opinion or even provide more information to your readers.
Why is blogging important for a business?
Perth SEO, an internet marketing expert, shares that having a blog is the easiest way to create new contents for your website. Think of it this way: every reader or visitor wants something new to see in your website. Search engines do the same thing. They look for websites with new content.
Because readers can share your blog or maybe include your link in their site, blogs can create a buzz about what you write about. If it generates enough buzz in Perth or even in other parts of the world, then search engines will rank you high. How’s that for internet marketing? Here’s a reminder, though. Negative comments create buzz, too.
It’s interesting how people can say a lot about you even just by reading your works. In writing your blog, put a little of your personality in there. By opening up to your potential clients a little, you become more likeable. However, a too friendly tone may sound unprofessional. On the other hand, if your blog sounds too “know-it-all”, well, it’s not too good either.
Perth SEO Blogging tips
Blog from your own site
Although there are free blog sites that allow you to set-up your own blog account, creating one from your own site is more beneficial for your business. Remember that in internet marketing, your goal is to increase traffic to your website. Having a blog within your site lets search engines find you much easier.
Create a reader and search engine-friendly title
Your titles should attract two things: your target reader and search engines. Make sure that your blog titles are catchy enough for your readers to want to read it. At the same time, it should contain keywords, which search engines usually look for.
Make it visually appealing
It’s not necessary to include photos in your blog. There are other ways to make your blog eye-friendly. Your selected font type, size, and color must be harmonious with your chosen background. Using a bright color against a dark background can strain your readers’ eyes.
Provide information and solution
By writing a blog, you have a chance to further discuss in detail the products or services that your business offers. You can also include other information related to your business that your potential clients may find useful. Doing so sends a message to them that you are an expert in your field, which makes it easier for them to trust you. For them, you provide solution to their problems.
Perth SEO internet marketing consultancy can give you further information on how you can drive more visitors to your website. You can either take up their SEO training courses, which are custom-made for your business’s needs, or let them work on your website’s improvements all together. Perth SEO has been in the field of internet marketing for 7 years with over 400 successful clients.