PERTH SEO GUIDE: SMALL BUSINESS MARKETING QUESTIONS TO ASK YOURSELF BEFORE HIRING A MARKETING CONSULTANT
There are numerous small business owners sprouting in Perth. Business marketing, therefore, is becoming a tough competition. To excel, you need to do something different. For most business owners, hiring an expert is one way to step up their game.
When you hire a marketing consultant, he will ask you some questions that would help him in drawing a marketing plan for your business. However, before you hire one, it’s best to have clear answers for yourself to these questions.
What do you want to achieve in how much time?
In other words, what are your goals in marketing your small business? These goals should be as specific as possible and with a specific deadline. Saying, “I want to increase my sales,” simply won’t cut it. Do you want to have presence in social networking sites and have 1,000 likes in one week? Or announce a promo with 200 responds in 1 hour? Do you want to have a higher ranking in search engines than your competition in 4 months?
How much do you know about online marketing?
Maybe you already have a background in marketing and you’re a little internet savvy, too. In this case, getting yourself acquainted with online marketing would be a little easier. On the other hand, if you have zero knowledge on this, it would be perfect to educate yourself too.
Many online marketing consultants operate in Western Australia like Perth SEO. Business marketing for small businesses is one of their expertise. If you’re up for it, they can teach you some online marketing techniques, which you can do for your business. This is, of course, after assessing your business themselves. Even if you’re hiring a marketing consultant, it’s best to still equip yourself with some knowledge about how online marketing works.
Which ones of these can you do on your own within the most reasonable time?
If you have some knowledge in online marketing, maybe there are some goals that you can do on your own. The question is are you skilled enough to achieve these goals at the time you’ve set for it? Sometimes, it’s more cost-effective to hire someone who can do the job for you. As a business owner, you’re usually running on a schedule. In between, there are some more aspects in your business that you need to take care of.
Who is your target market?
This question should have been answered when you were planning your business. When you’re hiring a marketing consultant, you will be asked this question again. It’s important that you are clear about who you’re targeting with your business.
For example, you’re selling to teens that live in Perth. Business marketing for teenagers in Western Australia would greatly differ from teenagers in Seoul, for example. Every market has different spending habits, purchasing power, and culture.
When do you expect to see results from your marketing consultant?
When setting this expectation, you also have to be reasonable. If your goal is to increase your website traffic, it’s not realistic to expect that to happen within 24 hours. Do some research, too, so you get an idea. Perth SEO business marketing experts say that the first 2 to 3 months are the crucial months when you’re doing some improvements in your business.