GETTING SOCIAL IN ONLINE ADVERTISING – AUSTRALIA HITS 10 MILLION FACEBOOK USERS!
Joining social networking sites is one of the most common and effective strategies for online advertising. Australia shares more than 10 million users in Facebook every month. With over 750 million active users around the world, it has definitely become part of the marketing strategies of business owners.
Why Facebook is Good for Your Business
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Publishing content on Facebook that came from your website increases your chances in being found by search engines. Because your posts can be repeatedly shared, this adds value on your content.
This is one of the rare times when we actually like the word viral. Get this: according to Facebook, an average user has about 130 friends. So if out of your 130 friends, only 10 share your post, you’re looking at having exposure to 1,300 people in just a click. We haven’t even talked about those 1,300 people sharing your post further. Now that’s effortless online advertising.
Because you can like posts, comment on posts, share links, and chat in real time, Facebook’s interactive quality immediately clicked to its users. If your business has a Facebook Page, you can immediately monitor the activity that your post creates and respond to fans who comment on your activity.
Getting Social the Right Way
Social networking sites look very fun and give you the impression that you can do anything you want. However, when it comes to business, professionalism plays a big role, especially in online advertising. Australia included, more than 190 countries has business owners who build on Facebook Platform.
Separate personal account from business account
Small businesses tend to be more prone to mixing their personal and business Facebook accounts. No matter if you’re a small business or a multi-national company, always have a different account for your business. You don’t want your dear aunt to be asking you about your date while the rest of your customers are waiting to see your post.
Responsible posting – subtext
Business owners should exude professionalism all the time. That includes social networking sites. Negative posts about your competition or a highly sensitive social issue can cause a lot of chaos and thousands of haters. Remember, these sites are viral, so it transmits both good and bad feedbacks at the same rate.
Acknowledge page fans’ comments
Keep in mind that your business’ page fans are the ones who will help increase your online popularity. Responding or at least acknowledging their posts or comments keeps them engaged. Online advertising relies much on activity.
Limit number of posts
Remember that your posts can show up on the newsfeed of your fans. Posting several times a day can annoy them and probably prompt them to “unlike” your page, which you do not want to happen. A post a day is just about right to keep your online activities going without being bothersome.
Perth SEO can give you more tips and strategies on online advertising. Australia has almost a million small online business owners, and Perth SEO can help you increase your website ranking. Based in Perth, the company can discuss with you your business needs and come up with a marketing plan specifically made for your online business.