GOOGLE, SEO, AUSTRALIA – HOW THESE 3 WORK TO IMPROVE BUSINESSES IN AUSTRALIA
When you Google “SEO Australia”, you get more than 130 million results. That’s just how huge businesses and the internet in the country have become. The Google Australia blog shares an interesting report from “The Connected Continent” telling the impact of the internet in the lives of Australians.
Businesses in Australia and the internet
According to The Connected Continent report, the internet’s contribution to Australia’s GDP amounts to $50 billion. Furthermore, the report states that it has made 190,000 jobs available to people. Jobs like web designers, internet marketers, and network engineers are positions that were only made possible by the internet technology. The Connected Continent foresees that in 5 years, there will be an additional 80,000 Australians with jobs related to the internet.
Business owners in the country also find that the internet has saved them about $27 billion by eliminating costs generated by activities like scouting for supplies and even communicating with customers. At present, there are over 17 million internet users in Australia. This number is expected to double in just a short time.
From the same report, businesses in the country are said to be increasing their revenue with the help of the internet. It sites Aussie Farmers Direct, a company that allows farm produce orders to be placed online anytime of the day. Aussie Farmers Direct shares that they have had a 157% growth in their revenue. And that’s just one of the many businesses benefitting from the internet.
Google and SEO
From being named as the search engine of choice in PC Magazine’s Top 100 Websites for 1998, Google still remains the top search engine today. With millions of internet users typing in every imaginable search, every business owner’s dream is to get their website to the top results of Google.
With 17 million internet users in the country alone, it’s no surprise that businesses are participating more in online marketing. Being able to reach just a fraction of this population would create an enormous increase in their revenue.
Over time, the term “search engine optimization” or SEO became part of the vocabulary of every webmaster. SEO is a method which online marketers use to improve their website’s visibility in search engines. It includes several techniques like article writing, pay-per-click ads, blogging, web design, and more.
Businesses in Australia and SEO
Today, businesses in Australia are becoming more educated on SEO. In fact, marketing consultants have sprouted in places like Perth, Melbourne, and Sydney. Business owners are now more aware of the benefits they can get from hiring a search engine optimization expert.
They know that such investment will pay off once they see their business on the top search results of Google and other search engines. Some entrepreneurs even take the time to actually learn more about SEO and apply these techniques themselves.
Evidently, Australia is well on its way to becoming one of the countries to take advantage of the internet and digital technology. Google, SEO, Australia are three words that will certainly continue to work hand-in-hand in improving businesses and employment in the country.
Links:
Google Australia Blog: http://google-au.blogspot.com/2011/08/connected-continent-how-big-is-internet.html
The Connected Continent: http://www.connectedcontinent.com.au/