GOOGLE ADVERTISING: AUSTRALIA BUSINESS OWNERS, HERE ARE YOUR ADWORDS DO’S AND DON’Ts
As a business owner, a wise marketing decision is to invest in Google advertising. Australia has about 80% internet users and Google remains to be the top site visited by Australians. Another interesting fact is that Aussies spent about $12 billion in online shopping, increasing the online spending rate by 12% in the past year. With more than 90% of internet users utilizing search engines when looking for products and services, business owners can really strike gold in Google Advertising.
What is Google Adwords?
Google Adwords is one of the advertising programs of Google that lets you promote your business on their website. With Adwords, you only pay the number of clicks that your ad receives. This makes for a cost-effective Google advertising. Australia is reported to have increased its online advertising to 15%, according to PriceWaterhouseCoopers.
With Adwords, you can set your ads to only appear in selected regions. That means you’re promoting your business to a more specific market. Your business ad may appear under Google’s “Sponsored Links” or at the top of search results page.
Google Adwords Do’s and Don’ts
Do’s
Prepare your business for success – Keep in mind that Google Advertising can increase your traffic dramatically. Do not annoy your potential clients by clicking on your ad only to be led to a website that’s under construction or to a business with poor customer service.
Measure your success – The only way to find out if your strategy is working is to actually study the results. If it’s not performing according to your expectations, feel free to tweak your ad and test again. Give it enough time, though. Changing your ad everyday won’t give you reliable results.
Follow terms of use – The “Terms of Use” is there for a reason. Read this carefully and follow the terms. The last thing you want is for Google to ban you. Be a responsible advertiser.
Don’ts
Rely on keyword search volumes – Just because a certain keyword receives a million searches every month doesn’t mean you must use that same keyword. The problem with that is you’re competing against hundreds of thousands of businesses with the same keyword.
Google advertising challenges you to think the way your target market thinks. Promoting your business to consumers from Australia will have an entirely different set of keywords for consumers from South America. Use keywords that you know your target market would likely use when searching.
Try to deceive – You see, consumers don’t like being tricked. Do not use keywords just because they’re remotely related to your business. Sure, you want to attract more visitors; but you want these visitors to stay on your website and enjoy their “shopping” experience. They can sense within the first 10 seconds if your website is relevant to what they’re looking for. If they find it useless, they will definitely click that X button.
If you think your business is ready for the world, then it’s probably time you invested in Google advertising. Australia-based marketing consultants, Perth SEO, can show you and help you improve your ranking in search engines.