Before we can start to look for a keyword, we need figure out who we would like to target. This means: Who would we like to see and visit our website? And then what kind of keyword or phrase will this audience use to find us.
Sorry to say, but in today’s world on SEO and internet it is not enough to only use the main keyword that describes our business. In competitive industries (like Real Estate), there are many websites competing to be on page one of the search engines. And most of the big companies have an SEO team or someone like me to help them stay on the top.
Fortunately, internet users have become smarter and more conscious of what to search for and how to use the search engines. They are using more specific search terms like: “Real Estate Perth” “Real Estate Melbourne” instead of just “Real Estate”.
Another good example is SEO. Instead of just searching for “SEO” people search for “Perth SEO”, “Melbourne SEO” and so forth.
This gives SEO Consultants more options to drive traffic to your website.
NOTE: It is important to remember that some SEO Consultants will use and optimise for keywords that no one is looking for. These keywords have no competition and are very easy to rank for. A example could be: “Good SEO Service In Kingsley”, “Best Plumber In North Perth” and so on.
For business owners who don’t understand the IM and SEO field, they may never know that they paid to rank for a completely useless keyword.
EXTRIMELY SPECIFIC KEYWORDS
These keywords are not searched for very often, however when they are it is very important to get that internet traffic. These visitors are very likely to become buyers or customers.
One example is product names and numbers. Let’s say you have a store that sells laptop computers. The surfer sometimes searches for specific product names or numbers (“Intel Core i3-370m 2.40 GHz” or “HP Compaq nc6220”). If they are searching whit this kind of precision, it is very likely that they are ready to buy. Ranking for keywords like these is relatively easy.
The other kind of extremely specific keywords are so called emergency keywords. These are keywords or phrases that someone looks for when they are looking for a solution NOW. These are also not very often searched for but can and will bring in some business. Few examples: (“Emergency Plumber Perth”, “24 hour Plumber Perth”, “emergency Dentist Perth”)
MORE ON KEYWORDS
Looks like I got bit sidetracked with local keyword targeting. That is ok though, as for most local businesses local keyword targeting is a must.
Now back to the article!
On a larger scale, if you have a business that sells “Computer Monitors”. You could also target: (21” computer monitor”, “Dell Computer Monitor”, “HD Computer Monitor”…) Please note, i have nor researched these keywords and is only used as an example.
Each of these keywords can be targeted with its own web page or a site. It could look like this: www.yourdomain.com.au/Dell_Computer_Monitor. With each page created we can target a different audience or so called suitable market.
Using a page per keyword has its pros and some cons. More on this in coming articles.
Every business and every website is different and needs its own approach. It all depends who you are targeting, who you want as your customers, and if it is local or on a global scale.