EDUCATING BUSINESSES IN AUSTRALIA – SEARCH ENGINE OPTIMIZATION ESSENTIALS
In the past year, $12 billion were spent in online shopping in Australia. Search engine optimization is now one of the priorities of business owners in the country, probably because of the change in the Aussies’ spending habits. About 90% of internet users utilize search engines like Google to look for businesses that offer the products or services they need. If you are a business owner, I’m sure you would like to reach these 90% of users.
Perth SEO is a marketing agency based in Australia. Search engine optimization is one of their expertise and they offer both online marketing consultancy and training services. Perth SEO gives you the following search engine optimization essentials to help you improve your online presence.
Page one overnight. Not! Well, that’s really not a bad thing. Search engine optimization takes time because it involves several processes for it to succeed. Any marketing agency worth their salt would never promise an overnight success.
Equip yourself with SEO knowledge. The number of internet users has dramatically increased in Australia. Search engine optimization is one of the reasons these users are able to find what they’re looking for. Whether you’re going to hire professionals to do the work for you, it’s always a good idea to educate yourself, too. This way, you can better understand what your marketing agency needs to do to improve your website’s ranking.
SEO experts can help your business. Website advertising does eat up a lot of time. Constructing your website alone can take several weeks to perfect it. Add to that the blogs and other internet marketing strategies you need to rank better. Hiring an SEO expert can save you precious time. While they’re busy doing the marketing side, you can accomplish other tasks that you need for your business.
Keyword is the key. Search engine optimization involves using the right keywords in the right places in your website and advertisements. Do not try to fool search engines. Stuffing your site with keywords can alarm them and ban you.
Think about what keywords your target market would use if they’re trying to look for companies similar to yours. Keep in mind, too, that these keywords should be related to your website, and must be used as naturally as possible.
Spider-friendly site. Search engines like Google have “spiders” that crawl websites to determine what your site is all about. If your website is not constructed well, it’s difficult for search engines to find you and tell whether your website is valuable to internet users or not.
Valuable content. You’ve heard it many times. Content is king. Search engines provide internet users with webpages or websites that are related to their search. If your website doesn’t contain information that search engines consider valuable, then you have very low chances of making it to page one.
Thou shall not cheat. Search engines have guidelines that you need to follow when you’re optimizing your website. Do not even try to ignore these guidelines and cheat your way to the top. As mentioned, search engines are geniuses and they know if you’re keyword stuffing, hiding texts, or simply practicing black hat marketing. There are many marketing agencies in Australia. Search engine optimization should be one of the marketing strategies that they are very skilled in. More importantly, they should know everything about search engine guidelines.