CHOOSING THE RIGHT AUSTRALIAN ADVERTISING AGENCY FOR YOUR BUSINESS
With the huge number of marketing professionals in Australia, how do you choose the right advertising agency for your business?
An interview is a two-way street.
Of course you’d be interviewing various marketing consultants before hiring the one you think you could work well with and could give you the best results. However, during the consultation period, if you’re the one who’s doing all the asking, you should think twice about hiring them.
A professional and skillful advertising agency will ask you about your company, your products, services, and even review the past and current ads or marketing strategies you’ve done. This process helps them evaluate your present business state, where you want to go, and how they can get you there.
The same values equal harmonious relationship.
A business relationship is similar to a marriage. You must have more or less the same values and background. If your business is based in Australia, an advertising agency that’s from the same country or region will eliminate lots of possible causes of misunderstanding like cultural differences or language barrier.
Three strikes and you’re out.
Give your advertising agency a chance. Remember that your agency can’t entirely read your mind. Ask them to submit drafts or whatever you need to review every now and then. Set the number of times in your mind that they’re allowed to commit a mistake, a number you’re comfortable with. A habitual mistake is just plain unprofessionalism.
Disagreements are okay. Always agreeable may mean, “I want your money.”
The good thing about an agency that disagrees with you is it makes you think if you’re actually missing anything. Disagreements challenge both of you until you’ve come up with the solution that’s best for your company.
Be wary of agencies that you think are push-over’s. They nod and say yes to your every instruction. This could be a sign that you’re doing all the thinking for them and that they don’t care if the campaign works as long as they have your money.
Where’s your “Eureka!” moment?
Often times, you think you already know how your ad should run. A very good advertising agency would help lead you to your “Aha!” moment. They’ll present you with ideas that they have carefully planned, which were all results of collaborative effort between you and the agency.
Creative and technical know-how
Running an online ad requires both creativity and technical skills. An ad agency that only knows one can be a bit of a problem. That means you need to hire another person to do the other job for you. Search engines are best friends with ads or websites that use search engine optimization. The creative part, on the other hand, is for your target market.
Beware of you’ll-be-on-top-tomorrow Joe’s.
Advertisements are taken seriously in Australia. An advertising agency that doesn’t know the laws and the online advertising guidelines should never hear from you again. Agencies that promise a top page search engine results quickly is lying. Online marketing takes time and careful monitoring to ensure a steady progress.