WHY ADVERTISE ON GOOGLE
The answer to the question, “Why should you advertise on Google?” seems pretty obvious. For one, it’s been around for more than a decade. Google has simply become part of the lives of billions of people around the world. Most of all, it has earned the trust of many people.
Google has become so popular that it has even become a verb, not just a noun. How many times have you heard someone say, “Google it,” when he doesn’t know the answer to your question? Some people even joke that if Google doesn’t know the answer, then nobody does.
Before the birth of social networking sites, people were not considered famous unless you can Google them. Then, new celebrities even confessed to looking up their name in Google to see if they’ve made it.
In the world of online marketing, it has become the goal of every marketing expert for their client’s website to appear on the first page of Google’s results. Business owners who advertise on Google are more confident that their investment will be very much worth it.
Advertise on Google Because…
It is the most popular search engine
According to statistics, Google remains to be the top search engine in the entire world. I guess that fact alone answers why business owners advertise on Google. When you’re marketing your business, you want to make the most out of your investment in advertising by going with the search engine with the most number of users.
Before the internet was born, companies sent out their employees to give away flyers. Naturally, they would select a location with the most foot traffic. It works the same way for online marketing.
You have better control with your ads
When you advertise on Google, you have more options for your ad. Google lets you control locations, negate some keywords, even select a specific market. In addition, you can also set the time and frequency when your ad will be shown.
It’s like a better and more hi-tech way of leafleting. Before the age of digital marketing, you give away flyers during peak hours, so more people can receive your flyers. However, out of all these people, you are not even sure how many of them are truly your target market. More often than not, you see your expensive flyers tossed in the trash.
It is cost-efficient
Google Adwords is a practical marketing choice for businesses. Because it lets you set a budget, even small businesses can benefit from this program. You can assign a specific amount on how much you want to spend in a day. Once your ad has received the number of clicks equivalent to your set budget, then it won’t run until your next scheduled day.
You can measure your ad’s performance
Business owners often forget to check how their ad campaigns are doing. This is one of the most important steps in marketing. When you advertise on Google, you can see and analyze whether your choice of keywords are effective. If not, you can simply tweak some elements and try these new changes.